TracyLocke Launches "The Design Collective"

DALLAS, Oct. 22, 2015 – Today TracyLocke announced the launch of The Design Collective, a new division that integrates content production, 3D, virtual reality, photography, animation and illustration. Based in TracyLocke’s Dallas office, The Design Collective will be led by Executive Creative Director David Hohman.

Michael Lovegrove, President and Chief Creative Officer of TracyLocke, commented, “Design, creative technology and collaboration sit at the heart of everything TracyLocke does. The idea of The Design Collective is to offer our creative teams the ability to solve our clients’ creative challenges through innovative solutions that tap into the broad range of emerging and multi-disciplinary expertise living within our operations.”

TracyLocke created The Design Collective to allow for greater flexibility and cost efficiency while also maximizing creativity and innovation. It is well suited to handle quick-turnaround client needs, especially in areas such as social media and e-retail.

Hugh Boyle, Chief Executive Officer of TracyLocke, said, “We have launched The Design Collective to help our clients capitalize on the most progressive approaches to inspire a new generation of creativity, optimize production, amplify content and, most importantly, deliver great work that inspires shoppers to buy.”

The Design Collective’s initial client list includes Direct Energy, Don Q, PepsiCo, Pizza Hut and T-Mobile, among others.