Immersed In Innovation

March 10, 2016

At TracyLocke, we can see the future of retail. And it looks pretty incredible. We like to take a proactive approach to the emerging technologies that are going to shape our industry in the years to come. And we’re betting big on virtual reality. It’s the perfect way to literally dive into our work. Our new Immerse℠ platform, which includes Oculus Rift technology, is designed to let our clients truly experience the work we do. We can simulate any in-store environment, fill it with our creative, and then jump right in and experience it firsthand, in a beautifully rendered, completely immersive 3D world. Immerse is already making a difference with our clients. When PepsiCo pitched for Subway’s Canadian business, we built a real-life Subway of Tomorrow and let Subway execs see for themselves what a partnership with Pepsi would look like in the future. Let’s just say they were blown away. Thanks to Immerse℠, the future’s never looked better.