TracyLocke Wins Two IPM Awards
TracyLocke London is thrilled to have won two gold IPM awards last night for their Dolce by Ferrero Rocher campaign.
The integrated campaign was an unprecedented, multi-sensory dining experience whose bespoke social and digital content, as well as PR generated event coverage, resulted in the event selling out within just 24 hours of launching.
A comprehensive strategy of PR, social activity, video content and influencer engagement was pivotal in maximizing the reach and impact of the event. Combined with some pretty tasty results, the campaign won over judges at the 40th annual awards, recognizing creativity and effectiveness in promotional marketing campaigns.