NOWTV appoint TracyLocke London as retail & shopper marketing agency

Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland.

TracyLocke will partner with NOWTV on the strategic retail and shopper approach, campaign concept development, retail design and full execution of campaigns across all retailers and further development of NOWTV’s online offering. Together, TracyLocke London and NOWTV will redesign the brand’s approach to traditional instore formats and retail space both in store and online, with an aim to unlock incremental space and to develop the brand to become the #1 UK & Ireland streaming service.

Of the partnership, Angus Gibson, Director at TracyLocke said “NOWTV has a fantastic brand and product offering and we’re incredibly excited and proud to be working with them to bring this to life in both the physical and online store environments and to implement impactful shopper experiences that will drive both engagement and purchase.”

Work is live in stores across the UK & Ireland.