Behind the Layers

Ferrero Rocher has always been a well-known and loved brand but had found itself becoming a bit of a habitual Christmas gift. We were tasked to reintroduce Ferrero Rocher fans—old and new—to the brand in a way that would make them appreciate its complexity and uniquely delicious taste like never before.

The majority of UK consumers had tasted (and loved) Ferrero Rocher, but they’d forgotten how luxurious the experience of eating one actually is.
 
The real luxury of Ferrero Rocher isn’t in the iconic box or golden foil, but in its complexity, with five indulgent layers in every bite. To reawaken our audience’s forgotten love for the brand, we set out to bring each layer to them in a way that would engage as many senses as possible.