Only Tomra

Challenge
- TOMRA is the inventor and the world’s leading manufacturer of reverse vending machines (RVMs), with over 80,000 installations worldwide. TOMRA collect more than 35 billion containers a year for reuse and recycling. TOMRA’s cloud-connected and digitally-enabled RVMs allow consumers to collect deposits on their bottles and cans via electronic payments, discounts and vouchers. In many markets, the brand and the service are unknown to both consumers and trade. We were challenged to drive business growth & consumer awareness for TOMRA’s global expansion.
Insight
- In our markets, new or established, there are numerous stakeholders ranging from government, policy and trade bodies to retail stakeholders such as operational managers, purchasing, finance & front of store. Retail stakeholders lack a clear understanding of the Deposit-Return choices to be assessed and the implications for their business and the impact these will have on their consumers’ behaviour. Retailers are looking to understand how TOMRA can work best for them and what differentiates them from other RVM solutions.
Idea
- We developed an overarching trade platform ONLY TOMRA to support our core trade messages. ONLY TOMRA allowed us to tailor messaging and target specific audiences with messages that would resonate at the right time, and in the right way through trade press, digital ads, social media, customer sell in and trade event materials. As more and more retailers get ‘in-the-loop’ we continue to develop materials through on and offline channels, including LinkedIn, eCRM, Website development and SEO, video case studies and testimonials, datasheets, online ordering hubs and commercial options calculators. With TOMRAs ambition to become 100% paperless within the next year, our innovative digital solutions ensure the business remains the leading experts in Clean Loop Recycling (Reverse vending) across the world.