TracyLocke Europe appointed to deliver Lucozade Ribena Suntory shopper marketing

June 22, 2021

Following a competitive pitch, TracyLocke Europe has been appointed as BTL shopper agency to Lucozade Ribena Suntory UK, and will kick off the partnership with an exciting summer-themed campaign.

TracyLocke Europe will work with Lucozade Ribena Suntory to deliver integrated on and offline shopper campaigns across Lucozade Ribena Suntory’s portfolio of drinks brands, creating impactiful shopper messaging and creative platforms, that aim to resonate with key retail customers, engage UK shoppers nationwide and create true standout in stores and online.

“We’re thrilled to be working with these iconic British brands to re-engage shoppers at a crucial moment: British Summer Time.” says Angus Gibson, Director at TracyLocke Europe.

Stay tuned for the upcoming campaign launches.