‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
Our first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores across the UK. The shopper marketing activation features a triple threat of iconic brands; Lucozade Energy, Ribena and Lucozade Sport, cleverly combined to offer shoppers unstoppable summer prizes.
This is the first time LRS’s range has featured in a multi-brand campaign, bringing the three brands together to celebrate British Summer Time in a way that resonates with shoppers – whatever they’re into. By making more out of classic UK summer experiences to ensure that come rain or shine families and friends can come together to enjoy our prizes– from Weber BBQs and gazebos, to Bose speakers and fire pits to Decathlon vouchers – this campaign encourages everybody to make the most out of this long-awaited summer.
To be in with a chance to win every day, shoppers can simply buy a bottle of Lucozade Energy, Ribena or Lucozade Sport and text “SUMMER”, plus a space and the last 4 digits of their barcode to the entry number found on point of sale in store. The summer campaign will be visible in store on bespoke FSDUs, wobblers, gondola ends, bay takeovers and proximity media, and is live in Tesco, Sainsburys, Asda, Morrisons, Co-op, Nisa, One Stop and Booker. It runs from the end of June until the end of August 2021.
Congratulations to our wonderful team and clients on the launch of our first campaign with Lucozade Ribena Suntory. We look forward to seeing the success of the campaign.