Eau de Toilette

Challenge
- When shopping for toilet cleaner, shoppers aren’t expecting to be wowed by at-shelf theatre or indulged when using their products at home. With two new bespoke fragrances on their way to market, our challenge was to turn this relatively joyless task into a pleasant one, and to inject a bit of luxury into the loo.
Insight
- Shopping for a new fragranced toilet cleaner is often dull, but choosing a new fragrance for yourself is a wonderful moment of indulgence. We wanted to recreate this exciting experience in the toilet cleaner aisle, surprising shoppers with an extra special shopping experience based on the two new fragrances.
Idea
- Taking inspiration from the fragrance industry and its most popular adverts, we created a luxurious shopper toolkit that positioned Duck as the most premium toilet cleaner on the shelf. This then encouraged shoppers to treat themselves, and their loo, to a little eau de toilette by Duck.

sales uplift during the activation

new-to-category customers